Campaigns using different tools and communication channels (with a minimum of 3 tools and channels online and offline).

Solutions for brands promotion with a use of digital tools and channels (incl. Digital Out of Home). Evaluation is based on strategic approach, creativity and effectiveness.

Video for TV and Digital campaigns.

Projects in a digital environment made for non-commercial purposes (charity, educational, social etc.), except for self-promo projects

Projects which aim to increase brand recognition or to alter reputation of personal brand agencies, studios and freelancers.

Any projects where, according to an author of submission, absolutely new digital solutions were applied (incl. AR, VR, 360° videos, AI projects).

Projects: content-based, (non)interactive, banner-based which are developed especially for a channel/platform with consideration of its specifics

Campaigns in which media channels and formats are used in a non-standart way to show brand advantages.

Projects which, according to an author of submission, is an example of a copywriter’s outstanding work: ideas for campaigns, scripts, texts (for a website, a campaign, a banner, an app, social networks), names, slogans. What is assessed: uniqueness of the idea and language, compatibility of an idea with the brand needs.

Jury evaluate director’s skills, vision and methods he/she delivers brand message

Animated videos and social media shows. Jury evaluate creative and technical level of the execution, new approach.

Animated projects: animation in video and digital projects.

Examples of sound editing in ad projects in digital sphere: music, background noises, sound effects, jingles, integrated audio sequence - the material varies depending on the project’s concept. What is assessed: the idea and originality of the solution, compatibility with the project’s tasks, quality of technical execution, using features from the interactive environment, the method of creation.

Commercial and corporate sites, promosites etc.

Any apps (entertainment, service, developing, information etc) developed for mobile phones, smart phones, tablets and made for a particular brand for ad purposes.

Illustration in offline and online projects for commercial and promotional purposes.

Websites, apps, any other interactive products which, according to a user, are easy to use (the design, the interface).

The assessment is based on the jury’s user experience and on other users’ experience of product exploitation (based on provided indicators of effectiveness). 

Products have to:

– have more than 5 pages

– follow the non-linear user path.

Logo design or redesign for any companies, products and services

New branding or rebranding for any companies, products and services

Posters, postcards, indoor and outdoor samples, t-shirts, calendars and other accessories etc.

Author's track, created by an artist, producer or team, in one of the described genres. Contestants can themselves identify their direction of music, if it partially relates to the described genres, related directions are considered. Works that have already been released are accepted for participation.

A piece of music and an image of a performer, musician, or team that combine authentic images have their own style, a memorable manner of performance

Artist, musician, producer, team that do not have a large audience, but have great potential and quality material

A creative example of the arrangement of an author's track, in one of the described genres (alternative, trap, pop, electronic music, indie, jazz).

A music track that evaluates a musical idea and main melody, in one of the genres described (alternative, trap, pop, electronic music, indie, jazz)

Technical performance of sound design in cinema, advertising, games using
modeling of sound spaces. Creation of special sound effects for screen and multimedia works.

Music track created using own samples, recorded from improvised objects and sounds of nature (Foley)

Creation of a piece of music (song or set (set time limit of no more than 30 minutes)) generatively
Creation of an algorithm for generating music

Creation of a musical composition, the main one which is the beat and bass

An instrumental composition or song in genres (alternative, indie, jazz, electronic music), which was created in the studio, using live instruments or analog synthesizers, and went through all stages of musical production and post-production

Creative and technical performance in a musical composition that appreciates the depth in the music created through spatial processing, volume and panorama

Creative and technical performance in a musical composition, which assesses the dynamic, spatial processing of vocals, the use of vocal effects, paranomy, work with backing