Komsomolskaya Pravda newspaper Ляпцева Кристина
Task
Everyone should like the new Komsomolskaya Pravda! This is the people's newspaper! The project had this slogan. According to Google Analytics, it is read by 60 million people from 18 to 67 years old, the newspaper has many topics for different people.
Ideas and solutions
We conducted a study: 1. Interviewing businesses and editors. 2. A poll of readers. Design 1. Made a block content system -> more convenient for users to navigate the site. 2. Created a design kit for editors -> journalists can form the main page themselves, depending on the news and their importance. 3. Banner spaces have been reworked. 4. We've placed emphasis on new/significant blocks to make them more noticeable (video, photo, columnists). 5. We've made a convenient search and filtering. 6. We've drawn a responsive design because almost 75% of readers come from mobile phones. Behance https://www.behance.net/gallery/101737771/Komsomolskaya-Pravda
