Augmented reality book «Alice in Wonderland» Digital Lab
This work
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nominations
Animation, motion-design
Task
Grocery retail “Vernyj” needed a commercial to promote a children's book with augmented reality, which would convey to the viewer the mood and atmosphere of the fairy tale.
Ideas and solutions
We shot a commercial for the supermarket chain “Vernyj” to promote an augmented reality book “Alice in Wonderland”, that will make reading a real adventure. Specialists of the CGI department created in less than 2 weeks graphics, which brought real magic to the warm and family video. The video from the moment of the idea to its broadcast took less than 3 weeks. The heroes of the video interact with the graphics, so we prepared the main characters before shooting. In the beginning quarantine mode, we were able to find the actors, the premises, assemble a team and prepare everything necessary for the shooting, while observing all security measures. In addition to the video, in several days we created a landing page for this promotion.
