Baikal 1977 Варвара Ловкова
Task
Baikal 1977 is a Russian soft drink with a rich heritage. Created in 1977 as a competitor for western colas, for long time it was loved by those, who remember soviet times. In 2020 Baikal 1977 starts campaign to gain young audience attention. It was crucial to communicate natural ingredients and drink’s actuality for those who are tired of big city and seek to feel freedom, because natural ingredients of Baikal 1977 could literally take you to the wild Baikal lake.
Ideas and solutions
To make this idea clear and loud, we’ve created a virtual world — a huge megapolis transforms to a real Baikal landscape, and the hero of the video meets a spirit of Baikal — an unusual bear. A special romantic atmosphere was created thanks to poetry of OK Melnikova, popular Russian poet. So, this is the end of description, now enjoy the video!
