Branded game «Shashlik Park» for the Stoloto lottery Варвара Ловкова
Task
The coronavirus pandemic disrupted all our plans. People have been staying at home hoping to return to normal life. But the quarantine was extended every time. According to the glorious Russian tradition, on May 1 everyone goes to the parks for barbecue (in Russian it calls shashlik), but this year all the parks were closed.
Ideas and solutions
We decided to support people who’ve been sitting at home by offering them a cool HYIP game - build your own dream park, with an unlimited amount of shish kebab, cool locations and Easter eggs. Each participant started the game with an almost empty park. To upgrade your park and open new buildings in it, you need to save up game currency - shashliks. With the transition to a new level, the shashliks were accumulating even faster, but new difficulties appeared. Squirrels and dogs tried to steal the shashliks, as well as eco-activists appeared and demanded to remove the garbage and stopped the accumulation of the shashliks. To make the accumulation of shashliks faster, you could buy a Russian lottery ticket. The first purchase gave a turbo barbecuemaker, which doubled the accumulation rate, the second purchase added a squirrel trap to the player, and the third ticket pumped the park up to a random number of levels. In total, the participants started 72346 games and bought 51,948 lottery tickets! And 6254 players gone to the very end and opened the park at the maximum level.
