slon event storytelling Алиса Баун
Task
Brand problem: A brand, like a person, has a life cycle that consists of stages. Each stage is new ideas and projects - internal and external renewal. The Elephant's hour has come. Communication goal: formation of a modern image, detuning from competitors, increasing recognition. Positioning idea: Elephant is another matter
Ideas and solutions
Logo: Based on a game with letters - the element of the letter O was attached to N. So a new graphic image was created, a sign that is easy to remember and reproduce even for a person who is far from design. Only lowercase letters are used in the logo, thus slon gets closer to the client, solves his problems with the maximum degree of involvement and empathy. Black, white and blue were chosen as primary colors. Blue symbolizes solidity, reliability, calmness. This is how an elephant should be! Plus, this is a kind of "path" that connects us to the previous version of the logo, which was also blue. In addition, there is an additional palette of colors (this was necessary in order to indicate the directions within the company) - red, gray-beige and turquoise. In general, the colors are in harmony with each other and create a recognizable, rather noticeable image of the company. Identity: We transferred the updated identity to internal and external documents, business cards, made a new website and plan to start creating merchandise in the near future so that each team member would be a part of Slon event storytelling not only during working hours, but also in everyday life
