Obninsk High energy city brand MADEINOBNINSK
Task
Find new uniting city idea and present the brand development strategy of Obninsk. The first science town in Russia, where the world's first nuclear power station was launched
Ideas and solutions
Obninsk is the first science city in Russia and the city where nuclear power was born in 1954. Since its inception, it has been a city of scientists, high energy and achievements, which is why Olympic champions live and grow here, there is a center of Russian nuclear medicine and a training center for the atomic fleet. A city in which jazz sounded from the day of its foundation, where there are no mountains, but there is a habit of skiing, a town designed according to the best canons of modernism. Obninsk is a high energy city. Where does the energy come from? → On June 27, 1954, the world's first nuclear power plant was put into operation (gave current). → In the center of Obninsk, there is the highest meteorological tower in Europe (310 meters). → The energy at the moment is the speed of movement around the city. An hour and a half drive to Moscow and Vnukovo airport. → Active people live here; among them, there are many young people and students. We studied the history and development strategy of the city, assembled a team of experts from advertising agencies from all over Russia - all these specialists were born and raised in Obninsk. We conducted our research and surveys of city residents, interviews with employees of the Obninsk administration to determine how they see the city today and tomorrow. The new brand operates within the city and transmits the energy that exists here beyond its borders. We have disassembled the main city symbol into ellipses-orbital. A recognizable element became the basis of a new design system. Our project was support by the local community and citizens. For example, local cafés have launched coffee cups with MADE IN OBNINSK identity. Federal urban media support: Afisha Daily, Architectural excesses, Arkady Gershman. Video – https://vimeo.com/443153135 Project Site – https://madeinobninsk.com/ Brand strategy – https://madeinobninsk.com/strategy Telegram stickers: https://t.me/addstickers/obninsk_brand
