Sydonios Toltol Studio
This work
in other
nominations
UX, UI & Journey Design
Task
To convey the image of the brand as a progressive player among the competitors of the traditional sector. Adapt the brand for the Russian market and develop a website.
Ideas and solutions
Sydonios wine glasses were handmade by Bohemian glassblowers at the request of French entrepreneurs. With the help of research and tests, they are developed universal wine glasses. At the head of the product is the convenience of using glasses and a scientific approach to their developing. The French site of the manufacturer does not fully convey the image of innovation, it merges with the traditional sector of producers who rely on centuries-old traditions, these glasses were developed only based on research activities. As a key visual, we took the circle to translate a new and futuristic image, which also emphasizes the rounded shape of the bowl. In contrast to the glass and the color "Night Sky", we wanted to draw a subtle parallel with the space research field as a symbol of new age researches. The manufacturer did not have a brand color system, so we took one of color from printed matter and slightly increased the saturation for the digital product. That's why we got the "Night-Sky" color. As the basic composition of the glass in the catalog, we have taken a key visual circle - and this is, first of all, is a functional solution. A picture of the glass is not flashy, stretched shape and does not look accentuated on the product card. So that the glass does not look empty and unemotional - we used this move - having solved 2 questions - 1 - accent, and 2 - compensation of space in the product card - alignment of composition.
