LOEWE. Collection ©2020/21 Paul Shtyler
Task
LOEWE has stood for picture and sound quality for nearly a century. Using intelligent algorithms, LOEWE TV's intuitive interfaces impress not only with incredible images, but also with thoughtful design aesthetics. We were incredibly happy when LOEWE was asked to help visualize a new collection of devices for the next generation of products
Ideas and solutions
In close collaboration with the creative, creative LOEWE team, we, playd®team, have designed and developed the story of pure materials and conscious design choices that underpins the LOEWE brand. We searched for form and content. We came to the atmosphere of a cozy home located on the seashore. The grasses faded in the sun rhymed well with the client's updated street device. The texture of wood, yellowing foliage, and natural sunlight harmoniously complemented the message of the unity of wildlife and technologies of LOEWE
