Flash Shoe Care Stanislav Regis
Category
Branding and Communication Design
Nominations
Logo
Link
This work
in other
nominations
Brand Identity
Task
Create of smart and simple logo for line of shoe care products.
Ideas and solutions
Flash logo was created using negative space technique. I saw it as my task to combine two symbols in one logo: shoes and shine, cleanliness. And this happened thanks to the original shape of the shoes, between which there is a lightning symbol with an empty space. Lightning is not only a symbol of shine, but also a symbol of speed (convenience and quickness of using flash products for shoe care)
