The mystery of the gray whale: Why scientists monitor Sakhalin whales Черняк Александра
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Creative copywriting
Task
This multimedia project is devoted to the study of gray whales off Sakhalin. Gazprom Neft has contributed to the research effort since 2018. The project goal was to tell the agency’s online audience the story of the origins, methods and results of the gray whale monitoring project.
Ideas and solutions
The creative concept revolves around exploring the secrets uncovered by researchers during their annual expeditions. For example, migration routes are detailed in a striking video infographics. Animated book covers with intriguing titles and watercolor illustrations add to the atmosphere of wonder. Introducing Mishen, a female gray whale, personalized the project, allowing users to feel more of an emotional connection. The project also includes photos from the 2019 expedition and video interviews with experts explaining specific aspects of the life of the gray whale.
