101 Remote Seasons Лаврентьева Анастасия
This work
in other
nominations
Brand Identity
Task
Development of logo and visual style components for 101 Remote Seasons. The theme of the event is hybrid, symbiosis. Transition from matter, reality into the digital world. The goal of the project is to bring together unique artists from different fields of art in one program. Creation of new forms based on existing ones.
Ideas and solutions
The idea is to make a transformable logo that changes the central element depending on the given theme of the event. The sign turned out to be flexible without changing its recognition; there are elements in it that can be transformed in future projects. The visual idea showed that at a certain stage, the physical merges with the digital world, a reflection of symbiosis and undecidability of form. The symbiosis of the living and the digital. All this is presented in a 3D illustration used as a corporate element of the project.
