16 seconds of celebration Везёт
Task
To establish the holiday spirit for our passengers and enlarge the amount of taxi rides during Christmas/New Year’s Eve.
Ideas and solutions
New Year’s Eve is a hectic time, therefore not everybody who runs errands can make it on time. Taxi service “Vezet” helps the main character of the video clip to complete the chores: he passes on New Year’s wishes to a girl at a restaurant, drops by the main Christmas Tree and sets off towards the festivity in a pre-dawn, lit with fireworks city. Petrushka - is a Russian buffoon puppet, a leading character of national theatre and folklore. Specific traits of a national character are intertwined in a manner that symbolises the spirit of celebration and helps to enhance the cultural authenticity of the brand “Vezet”. A magical tunnel in Petrushka’s head represents the series of feast days, filled in with unforgettable impressions.
