Virtual restaurant for endangered animals «Wild delivery» Дарья Лукина
Category
Interactive projects
Nominations
Digital Campaigns
Company
Delivery Club x WWF Russia
Brand
Delivery Club x WWF Russia
Link
Task
Goal: launch a viral PR project for Delivery Club x WWF Russia to raise awareness to the problem of animal extinction in Russia.
Ideas and solutions
Solution: launch “Wild Delivery” – a unique restaurant where you can order food for rare animal species. Among the dishes are a bouquet of roots in resin, grilled shoots of rhododendron, salt popsicles and closed molasses for tusk sharpening. All collected money was sent to the World Wildlife Fund (WWF). Results: Number of campaign participants – 1769 users
