Academy Victoria Russo AVA digital
Task
The project calls on to acquaint users with market innovations. Also it build trust in client product. The design reflects the positive brand image of the client and sets it apart from the highly competitive beauty services environment
Ideas and solutions
We have created a convenient and functional platform for learning hair extension. For students comfort online school and related products online store were combined. Students can order everything needed for further work without spending time searching the web: hair, tools, care, styling. Design, balance of visual and informational content helps to concentrate on the goal set by the site - sale courses. UX was given an important place in development. The analysis of the audience was carried out, the flow of users was drawn up, the goals solved. The harmonious combination of dark and light blocks helps the user not get tired of studying. This gives eyes a rest and visually separates the blocks. The development process also took into account the readability of presented content. This was done by dividing into paragraphs and alternating them with the visual.
