forum for teenagers "Yazdes" МЕНДЕЛЕЕВ МАРКЕТИНГ
Category
Branding and Communication Design
Nominations
Brand Identity
Company
forum for teenagers #Yazdes
Brand
forum for teenagers #Yazdes
Link
Task
To develop a logo and corporate identity for the #Yazdes youth festival. The corporate identity should have to fit the target audience - teenagers 12-16 years old
Ideas and solutions
When developing the logo, we decided to take a directional light (spotlight) as a basis, which interacts with the format on which it is located and the beam continues to the very edge of the media. For the corporate style, graphic elements of a simple form with a bold stroke were drawn, which just dilute the rest of the colors and corporate identity elements. To supplement the visual stimulation, a photo session with young guys in daring poses with neon signs and burnt flowers.
