Monument to delivery workers Possible Group
This work
in other
nominations
Innovation
Task
Lockdown was a real test for everyone. During this period, the profession of a courier taken on a new meaning. This is why brands have come together to support delivery workers during this difficult time and show how important they are
Ideas and solutions
During the pandemic, couriers were connectors between our homes and the external world. We decided that it was important to show the hard work of those who kept on delivering orders making it possible for many people to self-isolate all over the country. This monument is our “thank you” to all delivery service workers. The idea took the form of a monument not by chance. It is customary to erect monuments to those people or events, the memory of which we want to carry through time. This is quite a powerful symbol in the age of the Internet, when information is very quickly forgotten. And the monument will hopefully stand for a very long time. The project was highly appreciated in media and on TV. We have received more than 450 publications in media, 80 560 892 impressions in 21 country all over the world.
