Corporate identity of the Architectural Bureau Коломыцев Денис
This work
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Brand Identity
Task
Was: Project 2.0 Now: Project by Oleg Molodtsov “Renovation is a process of improvement without destruction” - this is the philosophy of the brand “Oleg Molodtsov's Project”. The project is engaged in the renovation of facilities, mainly in the Far East. With a large number of successfully implemented projects, the company did not have a brand. This was the complexity of the task. There was only a logo, and we needed not only to transform it, but also to develop the entire brand.
Ideas and solutions
The company has a strong leader and its chief architect, Oleg Molodtsov. Thanks to him, many objects in Vladivostok were transformed. We decided that this is important to emphasize. So the faceless "2.0" became the name of the company's founder. Features of the architecture of the Far East - the unification of the culture of Europe and Asia. The company takes this into account and applies principles from two cultures in its projects. Therefore, we added elements from different parts of the world to the new logo: German laconicism and Japanese print, symbolizing reliability and quality.
