BURGAWAVE Черкасов Александр
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Brand Identity
Task
BURGAWAVE is a small eatery where delicious and quality food is prepared. The main visitors are surfers. The atmosphere is friendly and guests are always welcome here. What surfers need are waves. They see them even in a burger. And if you combine waves and a burger? This combination embodied in a waveburger. It’s image became the main idea of corporate identity.
Ideas and solutions
In branding there are used three main colors: yellow, raspberry and blue. These rich and vibrant colors are associated with summer, sun and waves. The combination of these colors allows you to change the mood of the style. The logo consists of the words: burger and wave, where each is highlighted in one of the primary colors. Their combination may vary depending on the background. The logo is freely located in different places of the layout, like a surfer who is always on the move. Stickers are an integral part of surf culture. In addition to company graphics, there are developed thematic pictograms which are used as stickers. These are Hawaiian flower, cult wagon of the 60s, sea turtle and other famous symbols. The corporate font combines the plasticity and brutality inherent to the waves. At the same time, it is a modern and stylish grotesque. The text information in the mockups is located among the waves. They may partially COVER the text. In order to focus on brand values and emphasize the atmosphere, there is no food image in the identity. Indeed, without a doubt it is very tasty there. Such identity is noticeable in the city sea of brands. It is a lighthouse, as well as a shelter for like-minded people and friends of this place.
