MASCOT Identity Ахметова Регина
Task
Marketing communications agency MASCOT covers a wide range of services: SMM, education in marketing field, development of graphic elements branding, etc. The main goal was to develop a unique agency style that would stand out from the competitors.
Ideas and solutions
Naming influenced the graphic decision: the logo is a font composition that is the name of the company. The main elements of MASCOT's identity are the logo and graphic elements that form a system. Each detail has its own meaning, which allows us to convey different ideas with graphics. Moreover, elements can interact with each other and form new meanings. We also decided to personalise the corporate identity, so one of the main elements of the graphics is the MASCOT character. He likes developing in the field of marketing, so he often appears in publications in the Instagram account @mascot.ag.
