Incredible Tyumen МЕНДЕЛЕЕВ МАРКЕТИНГ
Category
Craft
Nominations
Direction
Company
GAU TO "Agency for Tourism and Promotion of the Tyumen Region"
Brand
VISIT TYUMEN
Link
Task
The goal of the Visit Tyumen project is to promote the tourism potential of the Tyumen region
Ideas and solutions
To attract an audience of tourists aged 25-35, they focused on emotional copyright and filmed footage of young people resting, referring to the style popular on Instagram. The variety of locations and characters shows the diversity of the tourist offer of the Tyumen region
