It's time to win it back Шафигуллин Камиль
Category
Interactive projects
Nominations
Digital Campaigns
Company
Magnit
Brand
Magnit
Link
Task
To increase market share and awareness among 18-25 y.o. as well as to increase young audience's loyalty to the product and tell people about the in-store promo.
Ideas and solutions
HTC (hashtag challenge) in TikTok using brand lens: spin the globe, complete the task from the randomizer mask and post a video using our track with hashtag. Campaign's effectiveness can be measured not only by the number of views and ER (engagement rate), but also by particular instruments such as Brand Lift Study. This is the survey that takes place before and after the campaign and allows to measure certain metrics. Results of Brand Lift Study: +18.10% –– Awareness +21.53% –– Recommendation +8.01% –– Intent +179.68% –– Ad-Recall
