NIKE FOOTBALL: studying without torment Лисотина Илона
Category
Interactive projects
Nominations
Digital Campaigns
Company
NIKE RUSSIA
Brand
NIKE FOOTBALL
Link
Task
To tell about Nike Phantom soccer shoes GT with new technologies
Ideas and solutions
We told the football audience the scientific theory in a comic book format, namely: - Consulted with a practicing physicist and physical science teacher - Using traction theory as an example, showed how the Nike Phantom GT boots work - Took is in photos of the Moscow Lokomotiv footballer Stanislav Magkeev - Prepared collage - We wrote the script and turned it in 6 cards Result: the first post in the history of the Nike Football VKontakte public page with organic reach of 28 thousand views and more than 50 comments
