Godzilla Ramen Букин Николай
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Brand Identity
Task
Develop a logo and corporate identity for a fast food restaurant. The goal is to introduce small-town residents to Asian cuisine
Ideas and solutions
The corporate style is based on the idea of the ramen dish itself - bright, rich. During the survey of ramen lovers, I tried to find out not just how they see it, but also why they would like such an institution to appear in the city. If you select a few common quotes, then-people do not have enough of this brightness. I immediately want to return to the restaurant streets of Asian countries, with colorful signs and pleasant smells. "I returned to Russia and somehow sad even a little, you need to drive through this gray city to work» People want to get this island vacation, where you can get a little away from the standard ubiquitous burgers and pizza. Discussing the corporate style, we decided that it should cause a desire to go not only among teenagers - fans of anime, where this dish is in each series, but also among those who want to try something new. I did not draw and saturate the logo itself, making it quite clear and simple. The graphic part is the top view of the soup plate +the Godzilla silhouette. Designed in a stereotypical Asian style, for quick understanding by the consumer - "what's there? what is it?» In General, the sign looks like a seal, in the future it will be possible to make such a seal and put it on delivery boxes, to save money on the manufacture of branded containers, it will even add some charm and ideas - " made directly for me personally» I decided that the name should be divided into two words, highlighting RAMEN, as it turned out many are waiting for ramen to appear in Penza, have already clarified the address and hoped that it will be "trushny" So the word GODZILLA has gone by the wayside, especially since the graphic part with a recognizable profile is already clearly highlighted. The colors of the corporate identity are the average colors of the ramen itself - a lot of noodles, meat, shrimp, eggs and a few accents of greenery. The colors are just as muted as in a real dish. The abundance of warm shades causes an appetite, esp
