Auto-da-fé Сомов Александр
Task
Project description A project by Lifehacker.ru about everything that makes our lives miserable. Project goals — Give the readers an outlet for their negative emotions. — Define Lifehacker’s stance on important matters. — Get traffic and increase user engagement. — Maintain Lifehacker’s professional reputation.
Ideas and solutions
Ideas and solutions — We found a unique visual style that supports the themes discussed in the articles and prompts an emotional response from the readers. — Created illustrations for every article. — Collected all of the articles on a separate page that matches the style of the project. — Created a Telegram sticker pack in the same style. Results: on the average, articles from this project quadrupled the number of unique views — compared to other materials on the website. People also were 37 times more active in the comments.
