FORP, a capsule-based rebranding Yasno.branding agency
This work
in other
nominations
Brand Identity
Task
The objective of this project: development of the logo and elements of the corporate identity for the Filevsky Wholesale and Retail Enterprise (FORP)
Ideas and solutions
The Yasno. branding agency’s team has developed a new logo and elements of the corporate identity for Filevsky Wholesale and Retail Enterprise (FORP), a pharmaceutical company that has been on the Russian market for over 20 years. An up-to-date graphic solution has been proposed, while the logo has become updated and unique. The corporate branded font was given specific details, for instance, the first letter is shaped as a capsule. A check mark has been added to the logo shaped as a leaf, which carries an additional meaning of the decision made, or the choice made. The corporate pattern and the visual system have been created to be adapted to any communication medium. The new identity reflects the company's key principles: a modern approach to business, professionalism and expertise in the industry.
