Treasures of Russian museums МЕНДЕЛЕЕВ МАРКЕТИНГ
Category
Craft
Nominations
Creative copywriting
Company
GAUK TO "Tyumen Museum and Educational Association
Brand
Exhibition "Treasures of Russian Museums
Link
Task
To draw the attention of Tyumen residents to the exhibition "Treasures of Russian Museums" at the Slovtsov Museum.
Ideas and solutions
To attract a young audience - 20-30 years old - the video format was chosen, where frames from the pictures were accompanied by hashtags in a humorous way. And also a photo project where the heroes of the paintings were integrated into the recognizable locations of Tyumen.
