Agro-tech Vertical Farm Branding Electric Brand Consultants
Task
iFarm, a Russian company and a resident of Skolkovo, needed a brand that would combine its affiliation with several industries at once, being of interest to both business and the end consumer, and creating the image of a “green”, but at the same time technological company of vertical farming.
Ideas and solutions
Searching for solution, we carried out a vertical farms market study, with special attention to the analysis of trends in IT companies branding. As a result, we created a platform for the parent brand, based on the idea of a sustainable partnership of thousands of people and companies, which together can improve the lives of millions of people on Earth by the means of innovation in data use. Based on this platform, we created a new brand name – Nurion – and developed brand architecture that separates b2b- and b2c-communications
