moor. place for living. room for you Dasha Baglikova
Task
creating an identity for a fictional project that should reflect social trends. the project includes working on strategy, naming and copywriting
Ideas and solutions
identity for fictional coliving, which is based on the principles of the japanese concept of space and omotenashi insight: home = personal belongings + people brief: to find a balance between individuality and group, personal and collective project: coliving, where young people live together, creating a strong community, but without losing their individuality target audience: zoomers who are bored with clear and easy communication, and in order to hook them, we need something bright and unconventional solutions: logo - homelike name, but sharp graphics; communication — everyone has their own place, but together we create a unique canvas; graphics — body parts + personal belongings, because our things are our reflection; photo materials — selfies in personal space and neighbors' direct speech
