Leskopark Мамонов Александр
Task
Selling plants is a seasonal industry. The company Lesopark needed to develop a full-fledged online store with 1000 products in a few weeks, since the season has already started. We suggested combining the advantages of an online store and a selling page, highlighting priority products, and using automatic adjustment of the titles and catalog to user requests.
Ideas and solutions
Among competitors, and among the vast majority of online stores — this is a reference site that is worth looking up to. Color solutions, technologies, effects — all the evidence suggests that Lesopark really do serious projects. In order to win over sophisticated private clients with innovations, we have implemented special GET-parameters for customizing the page for user requests. And for agile construction organizations and landscape designers, we have provided a full-fledged catalog with quick filters and search for the necessary products — now you can easily and quickly create a landing list. Thus, we did the impossible — we placed more than 1000 products, divided the target audience and created a personalized page for almost every customer in 2 weeks. It is too early to talk about specific KPIs, but after the launch of the first test advertising campaign in Yandex Direct, the results shocked even us. Go to the site https://leskopark.ru and evaluate the work done.
