MUSICASTING Polina Sloeva
Task
"Musicasting" is a large-scale project of "New Radio" aimed at finding and supporting distinctive artists with an original manner of performance. In 2019, over 3,000 applicants took part in the online casting. The performances of the contestants received more than 10,000,000 views, and tens of thousands of VKontakte users participated in the selection of the winner. Our challenge was to develop a vibrant, energetic visual style, which the youth will love
Ideas and solutions
Music casting is a very bright emotional show that reveals the most original performers. Sometimes the guys will perform for the first time. Therefore, we decided to fill the visual style with color and impulse energy. It is a dynamic logo from which "droplets" are constantly separating. The logo itself is not only the letter "M" - but also an envelope - a symbol that the guys are sending their demos by e-mail.
