Severstal Customer experience Academy Наумкина Карина
Category
Interactive projects
Nominations
Digital Campaigns
Company
Customer experience Academy
Brand
Severstal
Link
Task
Develop an identity for the effective launch of the Severstal project that would reflect the main message of the project: "Do not live by the response, but take an active position".
Ideas and solutions
Three vectors of partnership relations forms the basis of corporate graphics and Customer experience. We have developed the alphabet of the Customer experience Academy, which consists of symbols that employees can use to build their own path of development and work with partners. Based on the alphabet of the Academy of Customer experience, a situational corporate graphic is built that shows the path and its components to achieve results. This reflects the metaphor of building unique paths and events.
