Faberlic Masks Redo Bureau
Category
Branding and Communication Design
Nominations
Promotional printed Media and Item Design
Link
Task
Our goal was to develop packaging and visual style for a set of face masks from Faberlic for different skin types that would attract clients between the ages of 15 and 60.
Ideas and solutions
Our team developed a visual style that would be perceived favorably across all age groups simultaneously. We incorporated a number of techniques from engraved illustrations with bold colors and strong typography – for mature audience — to a vivid color palette that would younger customers. The final result appeared both modern and unique. Different consumer groups the packaging in an equally positive way, which was proven by successful product launch and high sales.
