RT SHOP RT
Task
ON DECEMBER 21 2018, RT OPENED ITS OWN ONLINE STORE, WHICH HAS QUICKLY BECAME A MAJOR PLATFORM FOR PROMOTING OUR BRANDED PROJECTS WORLDWIDE. WHAT SETS THE RT STORE APART IS ITS DISTINCT COMMUNICATION STYLE IN BOTH ITS CONTENT AND DESIGN, FROM PROVOCATIVE MESSAGES TO BRIGHT PRINTS; IT’S A STYLE THAT DEVELOPS WITH THE NEWS CYCLE. THE STORE CURRENTLY SELLS T-SHIRTS, BASEBALL CAPS, UMBRELLAS, PINS, TOYS, ALARM CLOCKS, AND BUMPER STICKERS, AND WE CONTINUALLY ADD NEW MERCHANDISE.
Ideas and solutions
SOME PRODUCTS SIMPLY DISPLAY RT’S LOGO, WHILE OTHERS INCLUDE PHRASES THAT, THANKS TO RT, HAVE BECOME MEMES: “DO YOU WORK FOR GRU?” AND “FOREIGN AGENT”. WE HAVE PRODUCED SEVERAL PROMOTIONAL VIDEOS. WE HAVE ALSO RECENTLY LAUNCHED AN AD CAMPAIGN FOR THE STORE IN AIRPORTS. IN JUST A FEW SHORT MONTHS, OUR ONE-OF-KIND DESIGNS AND BOLD PROMOS HAVE GARNERED US A WIDE FOLLOWING ON SOCIAL MEDIA.
