Your eyes are like space Сомов Александр
Category
Interactive projects
Nominations
Digital Campaigns
Company
Bausch+Lomb
Brand
Bausch+Lomb
Link
Task
1. Raise awareness of the Baush + Lomb brand. 2. Get buzz on social media with branded UGC
Ideas and solutions
Concept: Bausch + Lomb is a high-tech company that has learned absolutely everything about eyes in its 150 years of existence. Even what a universe the eyes of every person look like! Bausch + Lomb and Lifehacker will look into the depths of space to find a unique space object, the beauty of which is comparable to the beauty of your eyes Solution: An interactive website has been developed where you can upload selfies, and a specially trained neural network will compare the parameters of the eyes with a celestial object
