Irina Shayk as a newest face Marc Jacobs Beauty brand PRT Edelman Affiliate
Task
1. To build awareness Marc Jacobs Beauty X Irina Shayk campaign 2. To increase pr-potential and support Irina Shayk’s attendance in honour new campaign on Russian market 3. To create of agenda of the day and propose a series of activities during 8 working hours
Ideas and solutions
In 2019 Irina Shayk became a Marc Jacobs Beauty’s ambassador PRT organized Irina’s press day in Russia and open event in Atrium Mall, Moscow The day of activities during Irina’s attendance in Moscow: • Personal interviews with beauty-bloggers (Maria Way and Kate Clapp) and media (Vogue, Elle, Cosmo Beauty) https://www.youtube.com/watch?v=GcNermIFLCQ https://www.instagram.com/p/BtgAewJlk26/ • Public talk with Irina Shayk about the MJB ambasadorship and beauty tips. Aliona Peneva – editor-in-chief, Cosmopolitan Russia, as a host, in Atrium beauty corner • Selfie-session under control of organized security services • Standup short interviews with TV channels like Muz TV, Moscow 24, Glamour TV • Interview in “Vecherniy Urgant” TV Show https://www.youtube.com/watch?v=wO9B9raR4eU&list=PLm3gZzAZXT4s6Q4z7FNKVnRiqrw7gx7gO&index=199
