Dino & Me Ksenya Ippolitova
Task
Task was a create a brand of children's puree from 1 year. Target audience: moms and dads 25-35 years old living in big cities. Problem: children often pick and choose when it comes for eating. As well, they are inherently restless and anxious about everything but tedious feeding process that distracts them from exploring the world and playing around. How could I motivate my child to eat healthy food and make this time pleasant for both of us?
Ideas and solutions
Dino & Me will motivate your children to eat healthy and balanced meal since everyone wants to be as mighty as incredible dinosaur! Unusual packing will excite the most fussy baby and help parents to introduce fresh tastes like broccoli and other healthy foodies into the child’s diet. Unconventional visual images will foster baby’s imagination from the very childhood. The brand motto is flexible and varies depending on the communication basis – «Strong like Dino», «Brave like Dino», «Healthy like Dino» etc.
