Website Fibery.io Lena Dorogenskaya
Task
Create a product launch campaign for Fibery.io. 🧐 Explain product value as much as closer to creators and entrepreneurs who tend to invent their tools for work. 😎 Invent something that still works but won’t perceive as yet another landing page. 🤪 Have fun during the launch
Ideas and solutions
We create 3 serious pages with value explanations from different points of view. They load randomly or with the "explain differently" button. If the user was persistent, he could explore the fourth brutal honest page with the self-deprecated humor. This version advised not even to start using the product because there are a lot of bugs, a lack of mobile version, and recommended other competitors' products instead. Honesty won — the website became viral. We've got 117 000 visitors for the next three months after launch, > 5000 leads, mentions in news and the main page on the hacker news, more than 3000 retweets on Twitter, Linkedin, Instagram, and Youtube
