KFC Button. Just one push to crush the hunger Winstrike Agency
Task
1. Reach the target of 100 KFC-combo orders per day. 2. Increase knowledge about the KFC brand among visitors of gaming arenas. 3. Create and implement new mechanics of ordering and delivering a combo set to the game place. 4. Find out which KFC products are the most popular among gamers.
Ideas and solutions
Sometimes players are submerged in the gaming process so deep, they don’t have an option to get a break. At the same time hunger gets closer and prevents them from being focused on the game and winning. This is especially the case when you are playing inside gaming arenas where you don’t have options to order a snack online or get it from the local kitchen. To help gamers stay satiated and concentrated, we installed special red buttons by means of which guests could order special gaming meals from each of 120 gaming tables in Winstrike Arena. The set of KFC products was chosen by gamers’ votes in social media. The arena audience quickly turned onto that new service and made more than 9000 orders in 3 months. More than 30 000 guests per month got an opportunity to outplay the hunger having a KFC meal via red button. On top of that 500+ players took part in KFC hungry Cups, specially organized in campaign period.
