The taste wins, not advertising Михейкина Ксения
Task
At the end of last year, the Pobeda confectionery factory released a line of authentic SINGLE ORIGIN chocolate made from cocoa beans grown on the best cocoa plantations in the world. 7 regions of the plantation - 7 unique chocolate bars. Our goal is to create a key visual element for the advertising campaign of the new line, to reveal the idea of the uniqueness of chocolate
Ideas and solutions
The idea is to bring each of the seven chocolate flavors to life. Create a series of delicious chocolate photos. Visually represent the aroma of each tile-lay out around the chocolate ingredients that have the aroma inherent in this type of cocoa beans. We add an open package with half-eaten chocolate and the slogan "taste wins, not advertising"...which means that this chocolate is so delicious that it was already eaten during filming (we actually ate it during filming
