The series of commercials for the Domodedovo Park residential complex Бунов Олег
This work
in other
nominations
Animation, motion-design
Task
The aim: create bright, interesting and memorable series of commercials for the Domodedovo Park residential complex with a low budget Find out what unites people who have already lived in the complex. Use this information to create collective images of video characters
Ideas and solutions
OLEG BUNOV & 21HEROES created a breakthrough series of new wave advertising. The client set a task: we are launching new housing sales . There is no budget, but we want to become visible. We conducted 100 interviews with people who have already lived in the area and found out what unites these people: good neighborliness, humor and family. We selected a number of types that the district is associated with and decided to make animation as a format that allows you to make changes with a minimum budget. We present several videos The first: Your own apartment is the happiness ! The story of Russian guy Denis and his faithful cat https://vimeo.com/392939356 Second: Happily Ever After! Ballad of uncompromising love of a hot man CHE and a beautiful girl Katya https://vimeo.com/392938080 Third: 320,000 rubles and the house is yours! Art house hit. Animation of the mortgage promotion, where you need to pay only 320,000 rubles to buy an apartment https://vimeo.com/392935282 The videos were launched in the sales offices at the end of April. Advertising on social networks was in July Results: a lot of rave reviews from customers, a new request from the client to continue the series of videos Presentation: https://yadi.sk/i/cs7y0JSF-vE39Q
