Identity for Neafisha Контримович Софья
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Brand Identity
Task
To create an identity, a guidebook, and a website concept for an unusual event service. A bright identity is necessary for Neafisha to make it something more than just a list of events to go to. Visually, it needs to be different in everything, because the prefix "Ne" (from Russian “not”) directly indicates something that differs from services of other similar companies
Ideas and solutions
The main idea of the service creators is their non-standard approach. When following within this identity, you should feel free and unlimited in your creativity. Instead of that, you need to actively try different ways of placing elements on different media. Liveliness, ability to help and have fun are the main purposes that should form the base of the entire identity concept. Bright colors and non-typical layout should let you stand out from the crowd of competitors. The logo sign is “communicative” and user friendly, it is literally making the user a central figure of the service. Spin it how you want. The sign was created to live and have fun. It can be stretched, change color, look and talk. Do not limit yourself, you can do with it whatever you want.
