Warm bread and in bed Владимир Лифанов

Category
Branding and Communication Design
Nominations
Brand Identity
Company
Warm bread and in bed
Brand
A chain of bakeries
Link

Task

Saint Petersburg is a very rainy city. It has almost 300 cloudy days per year. A new chain of bakeries are made to give a bit sunlight to St. Petersburg citizens.

Ideas and solutions

The basis for graphics is a warm sunlight formed like a bread siluets. The light is used for wall decoration in bakeries, menus, signeboards and all printed materials. Also a big directed lamps made a giant siluets on the building in the streets