PTS — Promtechservice Грознов Константин
Task
Development of a logo and identity for the Promtechservice company
Ideas and solutions
Promtechservice (PTS) is a developer and supplier of design solutions for modernising existing or creating new technically complex production facilities and laboratories. Promtechservice takes delivery of high-tech equipment and components from the world's leading manufacturers, with whom it has developed strong ties. The company's new logo is composed of a graphic, the PTS abbreviation and the Promtechservice brand name. The graphic simultaneously resembles a microchip and the rugged structure of shipping containers in isometry. In this way, the graphic reflects both the logistical and engineering aspects of the company's business. Most PTS customers have highly specialized requirements, and if there is no device or solution on the market that meets their needs, Promtechservice develops it in-house. The company's flexibility in an traditionally conservative market is conveyed through the transformability of the graphic in animation and interactivity (see video). To drive this point home, a set of alternative graphics was created, each with a unique configuration, but composed of the standard elements of the core graphic.
