FIT SERVICE - Car hints Игорь Олешко
Category
Interactive projects
Nominations
Video
Company
FIT SERVICE
Brand
FIT SERVICE
Link
Task
Tell car owners about the autumn FIT SERVICE promotion - don't wait for winter, replace all technical fluids now for free
Ideas and solutions
Insight: I want to understand what the car needs, but I really don't understand anything about it. Idea: A car that gives hints and signals to its owner. Concept: A simple car owner knows a minimum about his car: flat tire - pump up, pound under the hood - go to the service, sat down the battery - charge. And he does not know all the subtleties. Unlike a car. The car feels what it needs and can give signs to the owner. Sometimes these signs are obvious, funny and very intelligible. As in our video, where the car with all its mechanisms suggests that it is time to change technical fluids.
