«Dobro Vmeste» platform to help homeless animals Yana Zezyulina
Task
«Dobro Vmeste» is a web platform to help homeless animals by connecting volunteers, donors and future pet owners. Our objectives: to make charity more transparent and convenient, thereby increase trust in volunteer activities; to attract more new people to rescue homeless animals both volunteers, donors, and pet owners. Our goals: to attract 2 k donors and 1.2 million rubles donations monthly by 2022; to recruit 500 volunteers by 2022; to become №1 platform for saving homeless animals by 2023.
Ideas and solutions
Www.dobrovmeste.ru — is a unique platform that works on the crowdfunding principle. Here volunteers register animals that need help or home, and we collect funds for this and look for pet owners. By today 57 volunteers have already joined the project and 469 animals have been added. We pay special attention to volunteers and their verification. All volunteers have to pass double verification. Each volunteer signs an agreement with direct purpose of spending the funds received on the site. Volunteers are required to report with checks for all funds spent by them. All the checks are also being checked by our platform. We support homeless animals through their hole life: from the moment the animal gets on the street to the moment it finds a home. Everyone can make a targeted donation and help a specific animal in just 2 clicks on our platform. All financial fees are conducted transparently and accompanied by reports: you can always find out on what money was spent thanks to the checks that volunteers use to confirm all their expenses and which are placed in each animal card on our website. You can also apply on our website to take the homeless pet home and contact the volunteer directly. However, the future pet owner will also have to pass verification and leave his passport data to ensure safety of a pet. Although some people are suspicious of this procedure, but this approach allows us to protect animals from irresponsible and cruel owners, as well as knackers. Today we have already saved 176 animals, found home for 181, sterilized 59 and collected a little more than 3.5 million rubles donations. We gained 8,6 k average monthly visits on our website with conversion into donation 6,38%, average session duration 4:04 and bounce rate 20% . We have successfully recruited 57 volunteers to the platform, added 469 animals and registered 746 donors. We also attracted 20 bloggers/celebrities to promote our project with a total audience of 5.5 million subscribers.
