MTS collab Vladislav Tkachuk
Task
The task was to write a creative brief, to select and to direct computer graphics artists to produce a video dedicated to the 27th anniversary of the company MTS.
Ideas and solutions
We defined the main focus and key concepts stated in the creative brief and gave the artists freedom to create. We also provided Art & Creative direction and project production. We decided to invite artists from various spheres: new media art, calligraphy, contemporary art, generative graphics, electronic music and DJing, 2d and 3d animation, motion design, illustration, collage, etc. The decision to invite such a diverse range of artists was influenced by the fact that we consider development and implementation of the ideas of collaboration, futurism, customization and contemporary art to be our mission. On 07.11.2020 the result is 110 000 views and 2500 likes on Instagram client’s account: https://www.instagram.com/p/CG4ecXFoG6N/?igshid=fd8l6xuyrlgb
