Nitka Tea Project Миндрин Александр
Category
Branding and Communication Design
Nominations
Logo
Company
Nitka Tea
Brand
Nitka Tea
Link
This work
in other
nominations
Brand Identity
Task
Creating logotype and identity for tea-project about the revival of the Russian tea tradition.
Ideas and solutions
The main idea and task of the project is the revival of the Russian tea tradition and the creation of Russian tea houses that existed until the XX century. and placing them in a modern context as an alternative to coffee shops. The visual solution is the symbol of the thread that connects the past and the future and, like DNA, unites us anywhere in the world. Also "Nitka (Thread)" was the name of the camel caravan that carried tea from China to Russia
