SOBRAN. Naming & identity Ivan Voznyak
Task
Creating an effective and flexible brand system for a federal brand
Ideas and solutions
"Sobran" provides customers with a wide range of packaging products and effective packaging solutions for business at the most affordable prices with high convenience of studying and purchasing goods. Naming is based on the final (collected) order status for the company's partner, as well as for the partner's clients when they already collect their orders. The Latin spelling is due to the close binding of the brand to the domain name in the CIS and abroad. Based on the transliterated spelling, the brand is very dosed at the corporate level and gift products use a game with the meaning of the name and its spelling. The "Sobran" metaphor is a conceptual box / container that effectively accommodates items, information, and order items. Packaging and products are united by one basic concept of the packaging space in which they are located and which they functionally provide. Globally, Sobran is one big case / box for all levels of the company and visualization. The building, the rack, the container, the machine, the box, the packaging products are all boxes, they are all "Sobran". At the style level, the project is based on a minimalistic graphic adaptation of the metaphor in the form of a rectangular space-a box with objects and information inside it. Objects can be typography, simple geometric shapes, and polygons of items and products. In most cases, all objects are located at the bottom of a rectangular box space, thus imitating the contents of the box. The brand is based on a simple and flexible graphic base, structure and pronounced visual accents. They are based on a rectangular shape and fitting a characteristic brand design into this shape. In many cases, the rectangular shape of real objects (building, wall, glass, car body, rack, box, postcard, etc.) can be turned into an integral part of the brand
