WEST GARDEN Vladislav Tkachuk
Task
The task was to create a lifestyle video for the digital campaign of the residential complex "West garden" based on the concept of combining environmental friendliness of the location and a high level of quality of the residential complex.
Ideas and solutions
When creating the West Garden lifestyle video, we have chosen the direction of sensational videos, for which we developed audio-visual images that evoke in the audience various physical and emotional sensations. For instance, the viewer can feel the taste and aroma, feel a gust of the wind and lightness of the natural texture. The viewer can experience the relaxation and visual and aesthetic pleasure. The video is made completely using computer graphics. We paid special attention to working out the textures and shading of 3d objects and to simulations of different types, such as gusts of the wind, twirling of petals and germination of fern, which were made in Houdini program. We added a slightly futuristic shape with lighting and color schemes. The main task was to emphasize the environmental aspect of the project. The first shots immerse the viewer into the natural atmosphere, smoothly getting to the demonstration of the luxury apartments interior - the future status owners’ living environment. Speaking about emotions the emphasis was made on the romantic atmosphere. The video was created to evoke a mix of feelings of passion and closeness to nature. An important aspect of video perception is to avoid using voice-over. This was done to provide full immersion of the viewer into the intended sensations, as well as to consider the specifics of digital content perception.
